Sarah Parent

CEO

Sarah isn't your typical die-hard environmentalist. She also has a soft spot for traveling and cherishes the joys of life. Nevertheless, she's determined to contribute to a better world by incorporating eco-friendly practices into her daily routine. Sarah understands that instantaneously creating a monumental global impact is unrealistic. Instead, she believes in the power of small, meaningful actions that make a difference. It's not about the quantity, but rather the quality of her efforts—an attainable yet impactful approach. That's why Sarah likes to refer to her style as 'middle ground activism'.